The Southland Conference has unveiled its first new logo in a decade.
The revamped logo references the four points of a compass with the needle pointed in a southerly direction, toward the region of the country that is home to its ten member schools, including McNeese.
“Our conference encompasses the proving grounds for the finest athletic talent our country has to offer, and we’re proud to give the best a place to compete on the field, commit in the classroom, and contribute to the community,” SLC Commissioner Chris Grant said. “This new brand reflects our member schools’ enduring commitment to helping our student-athletes navigate the pathway to significance in academics, athletics, and life. Their ultimate success in life is our north star.”
The SLC is also embracing a new tagline “Earned Every Day.” The conference stated that the new monikor will serve “as a regular reminder of the toughness and resiliency for which the region and Southland student-athletes are known.”
Each SLC school is equipped to utilize both the primary look as well as versions rendered in their respective school colors on their uniforms and playing surfaces.
In addition, the SLC also overhauled the look and feel of the official conference website, southland.org, with its updated branding and color scheme in their continued partnership with SIDEARM Sports.
“It’s fitting to commemorate our 60th season of athletic competition with a new look that honors the trailblazing spirit of the athletes and coaches who have gone before us,” Grant said. “The instantly recognizable mark reflects the spirit of a conference that is unified and on the move with a clear vision in tempestuous times. We look forward to seeing it worn with pride by our athletes, students, and supporters whether they’re competing and cheering for championships or returning for a reunion. We’re going places, together.”
