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REPORT: Caesars Expected to Land Superdome Naming Rights

Posted by clintdomingue on March 24, 2021 in Blogs, Clint Domingue, Latest News, New Orleans Saints
Caesars reportedly will land the naming rights for the Superdome — Photo by Raymond Partsch III

The Superdome is going to have a new sponsor and it will be Caesars, according to The Athletic’s Jeff Duncan.

Breaking news….

Caesars expected to land Superdome naming rights at Saints’ home in New Orleans https://t.co/DuckluyaC2

— Jeff Duncan (@JeffDuncan_) March 24, 2021

According to the report, the sponsorship deal would be valued at $200 million over the next twenty years. Nothing has been signed yet, but the move would make the Superdome the first NFL venue to be sponsored by a sports gambling outfit. Caesars also owns Harrah’s New Orleans location, which in 2018 became the official casino partner of the Saints and Pelicans.

Mercedes-Benz inked a ten-year contract for the Superdome rights back in 2011 that was said to be worth $50 to $60 million at the time, but that agreement is set to expire in July after the German automobile manufacturer purchased a 27-year sponsorship of the new Atlanta Falcons stadium at $12 million per year. That agreement included prominent signage throughout the Superdome and the company’s logo emblazoned on the exterior roof.

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Posted in Blogs, Clint Domingue, Latest News, New Orleans Saints | Tagged Caesars Palace, New Orleans Saints, NFL, Saints, Superdome

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